Man, Marketing Has Changed
"Eye-catching stuff" digital or otherwise isn't enough.
It's competing to get heard in the noise of information overload.
It's walking in your customer's journey to find you.
Potential customers don't care about features and functionality.
They care about HOW you'll help solve their problem(s).
Facing these marketing challenges?
★ Rising expectations of personalized customer experiences
★ Lack of a customer-first approach & data-driven strategy
★ Lack of skills to leverage martech for business outcomes
★ Data & operational silos – No single view of customers?
★ Lack of alignment between marketing and IT
★ Technology selection and governance*
Sound familiar?
★ Are you "doing" marketing but don't know if it's working?
★ Are you spending tons of money on "gorgeous stuff" (website, brochure, etc.) that isn't getting you business?
★ Does your marketing seem to go into a vacuum?
★ You aren't happy with your current marketing efforts?
*Unsure about what tools to leverage?
★ What's on your marketing shelf that you don't know how to use or integrate with what IS working to make it better?
★ Marketing technology (Hubspot, Marketo, and the like) is great - if you pick the right one. If you don't - a disparate, expensive marketing technologies stack = no results, no ROI.
Strategic (smarter, not more $) marketing makes the difference.
To compete, you have to ask the right questions.
Where do you want to be? I can help you get there.
I call myself a Marketing Maestro. But in truth, I'm a marketing repair and creation specialist.
Assess. Then address. I'll dive into what you have and give you an analysis on the state of your business, what your competitors are doing, uncover what's working, what's not and then make suggestions to get better results based on your goals.
Then I can even be a temporary, hands-on implementer. Just hand it over. I set up marketing automation, write content, edit WordPress pages, collateral, design a trade show booth, manage events, and evaluate results.
Here's affordable marketing help.
My fees?
- Retainer? Sure.
- By project flat rate? Okay.
- Hourly? I do that too.
Full time: Catch me if you can.
You get a great marketer with experience at less cost/investment.
And I've done it all, many times.
*****
My clients say ...
"This was eye-opening."
"Just. Wow."
"I can't believe the difference."
"I feel like you really get my business."
"You caught things I didn't know!"
*****
Free consultations! What do you need help with?
★ Startup branding; company re-branding
★ A corporate or marketing crisis-mode-problem-solver
★ Turn reactive marketing to strategic marketing
★ Strategy-building (who to market to, what to say, and where to put it)
★ Tactical implementer
- Set up marketing automation (Act-On, Pardot, Hubspot, MailChimp)
- Content writing, from PR to webpages, to blog posts, to SoMe
- Design, from 30-foot banners to web pages to collateral, to logos
★ Re-brand an organization in crisis mode (reorg, C Levels left?)
★ Content and design that produces results (What is SEO and SEM anyway?)
★ Brand recognition and top-of-mind strategies
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Email Me
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Psst. If you've read this far and you're wondering: what results have I gotten and what results could I achieve for you?
- Re-branding initiative and marketing re-positioning -- Established company (executive mass exodus) as an industry leader, brought brand from regional to national name
recognition.
- Make a website more effective – Revamped four company websites (WordPress) – SEO, SEM. Outbound focus. Increased web traffic from 4,300 visits a month to over 7,000.
- Get the company noticed with outbound campaigns – MailChimp/Constant Contact/Campaign Monitor – Standardized branding, achieved open rates from 22-60% and click rates from 3%-8%.
- Get the company seen on social – Leveraged social media to improve traffic; Increased Facebook followers from 40 to 422, Twitter from 100 to 929, and LinkedIn from 22 to 1043.
- Improve company event traffic/update that booth – Increased show traffic by redesigning look/brand, layout, graphics (using existing infrastructure), and placement.
- Responsible for regional and international show presences and coordinated booth builds from 10 x 10 to 40 x 40 as well as a "build and burn" in Hong Kong to reduce costs.
- Got a company on the road – Roadshows/Seminars; Conducted 50-city, international demo tour of new technology and averaged 63 pp per site.
- Organized US-city, six-week recruiting tour that averaged 34 people per site.
- Got a logo/collateral/website out of 2005 – Design Logos (service naming and design, USPTO registration and application support), collateral, web pages, email, banners, posters, etc.
- Write content – Blog posts, landing pages, emails, collateral, Website content, social media.